How I pivoted my business to give people something they genuinely needed during the Covid19 crisis

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In April I launched my online yoga membership ‘YOUR. Home Yoga Studio’ with Lisa Cuerden.  Now with well over 100 members and growing, yogi’s (and those new to beginner yoga) join me through the week for LIVE yoga classes, meditations, yoga tutorials and much more.  I'd love to share my journey with you...

The main thing that has got me through this entire lockdown situation has been my yoga and meditation practice – without it I’ve no idea how I would have felt mentally and emotionally.
Yoga is so much more than a way to stretch your body or make yourself physically stronger – it brings you to the present moment which is the moment where nothing else matters – all you have is that very moment, that breath – in that moment you have freedom and space physically, mentally, emotionally and energetically.
People need this even if they don’t realise, that’s why there was no way I was going to stop teaching or giving people ‘the thing’ they needed the most in this challenging time.  I literally felt I had no choice but to put all my energy and efforts into creating something so that people could continue to practice with me.
 My skills lie in creating and teaching classes and definitely not in working out technology but I knew I had to. After many hours of planning and operational set up, on April 27 I was at last ready to launch my on-line yoga membership, something I’d always dreamt of but never had the time to do. And so ‘YOUR. home yoga studio’ was launched. 
During the planning and launch period I worked closely with my good friend and marketing expert Victoria Branch of VB Marketing who has masses of experience in membership marketing, helping people pivot and grow businesses.  I am a creative type, I can teach great yoga but when it comes to launching something brand new in my business, I knew I needed help.   Victoria guided me through developing the structure and the branding of my new membership from the initial concept through to launching and selling my first 100 memberships.  She helped me plan the membership launch working through how operationally it would work and what messages to put out to my audience and how.   Victoria gave me the confidence to go out there and do it and then helping drive growth in the business in a sustainable way. Without Victoria I would never have been able to do all this.  I also invested in specialist lighting, microphones, internet upgrades, consistently changing my living room into a yoga studio each day, lots of tears, frustrations, sleepless nights… but I did it!   I created an online yoga studio giving people what they need each day in the most challenging of times.
I wanted to make it as accessible to as many people as possible so chose the most popular platform – Facebook.
By running my classes each day via Facebook live it means people can do it in their pjs as no-one can see them plus all the classes are saved so if people are not able to do it live they can do at a time to suit them.
I wanted to give people a variety of classes, lengths, styles plus I add in a guest teacher each week offering something completely different from HIIT, Combat, Dance, Aerobics, Sound Baths, Meditations.
 YOUR. home yoga studio’ is growing day by day and I am loving putting my heart and soul into it.  Not only as it helped me through this challenging time and so many others it has continued to allow me to continue with my purpose in life and also not lose my business.
If you are wanting to try out ‘YOUR. home yoga studio’ can try it for free I am offering a ‘7 day free trial’.

Thank you for being part of my amazing journey and reading my story so far.

Lots of love,

Lisa xxxx